The Guardian Ethos
In 2008, the Coast Guard introduced the Guardian Ethos. As the Commandant, Admiral Allen noted in a message to all members of the Coast Guard: "The Ethos ... defines the essence of the Coast Guard and could be viewed as the contract the Coast Guard and its members make with the nation and its citizens." The Ethos is as follows:

I am America’s Maritime Guardian.
I serve the citizens of the United States.
I will protect them.
I will defend them.
I will save them.
I am their Shield.
For them I am Semper Paratus.
I live the Coast Guard Core Values.
I am a Guardian.
We are the United States Coast Guard.